By Simon Collins, Director, Cashcade Ltd.
How is the online gambling industry making TV advertising work so well while established brands are giving up on it?
Pick up any marketing magazine or the business section of a newspaper and there’s likely to be a story about the death of TV. Not watching TV of course. There’s still plenty of people doing that, even if they are doing so with a laptop on their knee whilst updating their Facebook status or ‘tweeting’ their thoughts about the footy or their favourite show.
No, it’s the financing of the TV industry that’s undergoing a transformation. Household brand names have lost faith in the ability of the 30 second advertising slot to sustain awareness and sales, which means the main source of revenues for most broadcasters has been slowly drying up.
The reasons for this change boil down to ‘media fragmentation’, meaning that people have a lot more choice when it comes to where they get their news and entertainment. That and the fact that…
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By Simon Collins, Director, Cashcade Ltd.
As everyone knows here at Foxy Towers there’s nothing more we like than giving out prizes to our players. However, we have been winning a few prizes of our own recently, so if you’ll forgive us, we’d like to indulge ourselves in a little bit of backslapping!
Firstly, our very own Patrick Southon, Cashcade MD and my long-time business partner, has been recognised in the Ernst & Young’s Entrepreneur Of The Year 2009 Awards as a regional winner for London and the South, along with other smart folk from a broad range of industries, including green electricity and educational innovators.
“Winning this award is testament to the fantastic team Cashcade has built up, the entrepreneurial spirit we have created within the company is what defines our success,” says Patrick who will now go forward to the national competition later this year.
Furthermore, we also picked up four awards at last week’s Online Bingo Summit 2009, where we won Best Online Bingo Operator and also Best Marketing Campaign for our “Foxy’s Back” promotion. Additionally, we were delighted to bag two wins for Cheeky Bingo – in the Best Newcomer and Best Innovation categories. Many thanks to everyone who voted for us.
Congratulations to Patrick and the whole Cashcade team.
Backslapping over!
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By Simon Collins, Director, Cashcade Ltd.
We were delighted here at Foxy Towers when Marketing Magazine reported that the Foxy Bingo brand was top of the pops in its Adwatch column, an ongoing assessment of the best recognised brands in the UK. But just as interesting for us is seeing regular people around the country picking up on the Foxy brand and writing about it on Twitter and other social media.
Judging from some of the ‘tweets’ about Foxy, there might be a touch of the marmite ‘love-it-or-hate-it’ quality to our favourite Fox. For example, Hazel from Evesham in Worcestershire revealed in one tweet that, “I have a thing about the fox in the Foxy Bingo ads. Think he’s quite sexy. Am I weird?”. No, we don’t think so Hazel! And Jenny Andrews from Essex let drop on Twitter that, “it feels wrong but I quite fancy the Foxy Bingo fox. Ohh funky town…”. Don’t feel bad Jenny!
However, others aren’t feeling the love when it comes to the Foxster. LianneJ87 from Cardiff, says she, “really isn’t keen on the Foxy Bingo fox”. Whereas ‘Colak’ tweets he wants to, “tear his ears off”. Ouch! Then there’s…
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By Simon Collins, Director, Cashcade Ltd.
I’m proud to be helping build a new modern gambling industry by taking advantage of the opportunities created as the web becomes part of everyday UK life. And I’m pleased to be building a responsible, profitable company that conforms with the UK’s stringent regulations.
Also, I’m happy to be part of a business that has reinvented the classic bingo experience for the 21st century, thereby introducing a fun pastime to a whole new generation. So, naturally, when I read stories in the press that the online gambling industry is in fact run by criminals, gangsters and worse, I wonder – why?
Take, for example, this recent article in the Daily Telegraph, entitled, ‘Terrorists Launder Cash Through Online Gambling’. The article states how, ‘the internet had been used to raise funds for terrorists in Afghanistan including the use of on-line gambling sites to launder cash.’ Now while I don’t doubt that, like any business, there are a few unscrupulous operators around the world, it hardly seems like objective journalism to take a single industry and link it with global terrorism – with no further clarification! I should imagine that terrorists also drive cars but that doesn’t mean to say the management of Jeep are somehow in cahoots with Al-Qaeda!
It’s not hard to imagine the influences at work here. Gambling combined with the internet is a scary mixture for some. Despite being a long-standing part of British life, the gambling industry still has a ‘smoky-room’ image. Here at Cashcade we believe we are helping change that perception for the better by creating gambling environments that are safe, hospitable and fun for everyone. Entirely dog-end free too!
But for some the internet will always be a dark, dangerous place. A view that may…
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